Strong visuals are a critical part of any law firm’s brand. Whether it’s for your website or Linkedin, a good professional image makes a lasting impression.
We sat down with photographer Kaylan Domond to discuss why headshots matter and what makes a great one.
Q: Why are professional headshots important for attorneys?
Kaylan: A polished, professional photo helps to build your brand and create a strong first impression. Your headshot is often the first thing someone sees when they look you up, and it communicates who you are before you even say a word.
Q: What are the elements that make a great headshot?
Kaylan: Two things: technical quality and authenticity. Lighting, composition, and background all matter, but the photo should also capture your personality and reflect “the real you.” I’ve found that the most effective headshots show someone who looks both professional and approachable.
Q: How often should professionals update their headshots?
Kaylan: Every three years is a good rule of thumb. But if there’s been a noticeable change in your appearance, it’s worth scheduling a new session sooner. You want people to recognize you when they meet you in person.
Q: Do you have any tips for clients preparing for a headshot session?
Kaylan: Yes!
Wardrobe: Choose solid colors and simple patterns that won’t distract from your face.
Rest: Get a good night’s sleep so you look fresh for your photo.
Relax: The camera picks up tension, so I always tell clients to take a few deep breaths, laugh, and not overthink it. The best moments usually happen when you’re at ease.
Q: What’s unique about photographing law firms?
Kaylan: A firm’s website and marketing materials should look cohesive, but at the same time, each attorney should still feel like themselves in their photo. I work to balance the two goals of capturing individual personality while maintaining a professional, unified look across the firm.
Final Thoughts
At Compass Legal Marketing, we help law firms build cohesive brands – and photography is a key part of that story. A great headshot is one of the simplest but most effective tools you have to communicate who you are before you even say a word.
Learn more about Kay Domond Photography here.
About Compass Legal Marketing
Compass Legal Marketing is a legal marketing agency serving as outsourced marketing manager to law firm clients from boutique to AmLaw 100 firms.
