Q: Hi, Lauren! Can you tell us a bit about your role at Compass Legal Marketing (CLM) and what led you to join our team?
A: I manage client accounts and collaborate with clients to identify and execute their marketing initiatives. Their goals range from increasing social media content to brand redesigns. I also manage our account coordinators.
Before joining CLM, I worked at law firms for five years, including as a marketing director, but I was a solo marketer, and I wanted to be part of a team. When Jamie and Aleesha’s recruiter reached out to me, I couldn’t say no to the opportunity to work with a women-owned agency whose values aligned with mine.
Q: Where are you from and what are some of your favorite things about where you live?
A: I’m originally from Orlando, born and raised in Lake Mary. My husband and I are 4th and 5th generation Floridians which is a rarity. The main reason I love living here is my family. I must admit, I’m also a Disney adult with annual passes, and my son is already a big Mickey fan! The food scene in Orlando has also definitely improved in recent years—I highly recommend downtown historic Sanford which is close to Lake Mary and feels like a mini-Asheville.
Q: What are some recent trends in law firm marketing?
A: Post-COVID, there’s been a significant resurgence in events. Re-establishing in-person signature events has become popular again. There are also many exciting legal marketing opportunities with AI. I foresee a lot of ways that AI will be used to elevate firm marketing initiatives.
Q: What keeps you inspired in your work at CLM and what do you enjoy working on the most?
A: No two days are the same for me. I work on everything from awards submissions to website content and graphic design. I enjoy wearing many hats and developing my skills in different areas. Surprisingly, I really enjoy working on RFPs. It’s rewarding to complete such a robust project. When I have time, I like to dabble in graphic design.
Q: What’s something clients might not know about you?
A: I’m a big music fan and have seen the band My Morning Jacket about 15 times, even traveling across the country and to the Dominican Republic with my husband to see them!
Q: What value or principle matters most to you? Why?
A: Family always comes first. I’ve always been family-oriented, and I make all my decisions with my family at the center.
Q: How would your closest friends describe you in 3 words?
They would probably say I’m the wild child of the family. I love going to concerts, having fun and dancing. I’m fun, upbeat and positive.
Q: How do you relax and recharge?
A: I describe myself as an introverted extrovert. After a lot of social interaction, I enjoy taking a bubble bath and reading. I also love yoga and working out. When I haven’t been out in a while, I like to go out for good food, movies, or concerts.
About Compass Legal Marketing
Compass Legal Marketing is a legal marketing agency serving as outsourced marketing manager to law firm clients from boutique to AmLaw 100 firms.
