Q: Hi, Caroline! Can you tell us a bit about your role at Compass Legal Marketing (CLM) and what led you to join our team?
A: My role is to support our clients by creating compelling content for their websites and social media, as well as coordinating events. I focus on developing marketing collateral to promote our clients’ services. I joined CLM after meeting Jamie and Aleesha at a Legal Marketing Association happy hour in 2019. We stayed in touch, and CLM was a perfect fit for my skills and experience.
Q: What one piece of advice would you give to lawyers about their marketing?
A: Focus on building authentic relationships. This can be done in part by sharing insights, engaging with your audience through meaningful content, and showing your human side. Authenticity not only differentiates you from competitors but also fosters long-term client loyalty and referrals. So go get coffee, make that lunch date or meet up for happy hour. Find an atmosphere that you are comfortable with to make networking less of a chore and more of a habit.
Q: What are some venues you recommend in Miami for law firm events?
I recommend American Social Brickell for their private sectioned-off room with a full bar, which offers an intimate and networking-friendly environment. Another great venue is Esotico in Edgewater, known for its great cocktails and its tropical, Pacific Island ambiance.
Q: What keeps you inspired in your work at CLM and what do you enjoy working on the most?
A: I love the creative aspect of my job, particularly working on graphics. It’s satisfying when everything comes together well. I also enjoy getting to know our clients—the more invested I feel in their success, the better I can market their firms through innovative initiatives.
Q: What’s something clients might not know about you?
A: I’m a passionate animal advocate. For the past 5 years, I’ve been involved in the Miami Coalition Against Breed Specific Legislation, which worked with county and state government officials to finally lift Miami-Dade County’s 33-year pitbull ban in October 2023. As a “pittie” mom, this cause is close to my heart, and it brings me peace knowing my dog is safe.
Q: How would your closest friends describe you in 3 words?
A: Funny, loyal and an advocate. I’m deeply committed to the causes I believe in, such as my previous volunteer work with Planned Parenthood, where I participated in the patient escort program.
Q: How do you relax and recharge?
A: I enjoy the occasional Netflix binge, spending time at Margaret Pace Park in Edgewater with my dog Lucie and going to restaurants with friends—bonus points if the restaurant is dog-friendly and serves great wine!
About Compass Legal Marketing
Compass Legal Marketing is a legal marketing agency serving as outsourced marketing manager to law firm clients from boutique to AmLaw 100 firms.
