Reminder: You don’t have to accomplish everything in a year

Lawyer BD Goals

With an opportunity to have a fresh start each January, it’s easy to find motivation to set goals for the year. But sometimes, we take on too much. It’s hard to succeed when what we set out to do isn’t achievable from the outset. 

When coaching lawyers, we use the SMART goals approach. We encourage our clients to set specific, measurable, achievable, relevant, and time-bound goals. And it works! 

Our advice for setting resolutions and BD goals for 2020 is to spend a little extra time on the “A” in SMART. Start small with something you know you can achieve and build up over time. Here are a few ideas to kickstart your 2020 efforts:

  • Attend one networking event per quarter where you meet one new strategic contact
  • Write one article this year related to a practice area you want to expand
  • Have lunch with one strategic contact per month 

If these don’t feel comfortable, choose things that interest you, and that match your personality. If you need help figuring that out, give us a call! 

Contact Compass Legal Marketing to hear more about our attorney coaching program.